Omnichannel Charges Ahead

At first, retailers mostly operated through one channel — physical stores. Then came mail and phone orders, and more recently, the online channel. Integrating these channels is important and can be a point of differentiation.
Consider this observation from Marian Berelowitz, writing for JWT Intelligence:
“Shopping is shifting from an activity that takes place in physical stores or online to a value exchange that plays out in multiple novel ways: This is one of our trends for 2013, dubbed Everything Is Retail.”
“Google+ has introduced shoppable Hangouts: During the first one, designer Diane von Furstenberg discussed her fall collection and other tidbits with participants. Concurrently, viewers saw a selection of the garments along the side of their screen. They could click through to buy from the brand’s website or save to a Google Shopping Shortlist. The trailer itself collected more than 2.3 million views in only a couple of weeks.” 
Take a look at the trailer here.

 

 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) and tagged , , , , , , , , , . Bookmark the permalink.

2 Responses to Omnichannel Charges Ahead

  1. Pingback: Omnichannel Charges Ahead | Retailing | Scoop.it

  2. Pingback: Videos on How YOU Can Do Better in Omnichannel | Retailing: From A to Z by Joel Evans

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