Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

The BCBGMAXAZRIA Women’s Fashion Empire Keeps Growing

Posted on November 23, 2014 by bermanevansretail

BCBGMAXAZRIAGROUP is a global retail fashion powerhouse: “Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Do Better at Customer Referrals

Posted on November 21, 2014 by bermanevansretail

We know that positive customer word of mouth (in person or electronically) can have a dramatic impact on firm performance. Here is a nice infographic by Forewards, a specialist in customer referrals for small firms: “If your business is like … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , | Leave a comment

Mastering Your Own Professional Brand Online

Posted on November 16, 2014 by bermanevansretail

As we have written several times (see, for example: 1, 2, 3, 4), developing, managing, and marketing  one’s self brand could be THE most important factor in career success. And now, one’s self brand must clearly and persuasively be communicated … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment