Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Happy Holidays :-)

Posted on December 24, 2014 by bermanevansretail

Happy holidays to all. And a healthy new year! As reported by HubSpot, several ad agencies have sent out interesting holiday cards this year: “It’s that time of year again. The time where agencies use all their remaining creativity and … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , | Leave a comment

Global E-Tailing Is Booming: A New Report

Posted on December 6, 2014 by bermanevansretail

As have discussed before (see 1, 2, 3, 4, 5), global E-Commerce is now a massive worldwide phenomenon. There are opportunities virtually everywhere for the smart marketer. Lee Bogner — E-Commerce Solution Architect at Johnson & Johnson, digital communications leader, and … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Don’t Be on the Dark Side of Social Media Content Marketing

Posted on December 5, 2014 by bermanevansretail

Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content. As Nicole Karlis reports for the Scripted blog: “Many marketers are turning to content marketing … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | Leave a comment