Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Kindlemania?

Posted on September 7, 2012 by bermanevansretail

This week, Amazon made a major announcement of a new series of Kindle Fires and Kindles through the media and at its Web site. And NPD offered its take on this. Read the announcement and the commentary beneath it. After analyzing the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Express and Social Media

Posted on September 4, 2012 by bermanevansretail

Express is a specialty apparel and accessories retail chain that mostly targets its merchandise at 20- to 30-year-old female and male shoppers. As such, the firm has been a leader in the use of social media — even offering its products for sale … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

IBM Retail’s YouTube Channel

Posted on September 2, 2012 by bermanevansretail

IBM Retail offers a series of videos at its You Tube channel. Click the image to access the videos.    

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , | Leave a comment