Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

How Wireless Phone Carriers Will Benefit from the iPhone 5

Posted on September 11, 2012 by bermanevansretail

Until now, Apple has received the main benefits from its iPhones. Because of the popularity of the iPhone, wireless carriers have sold new iPhones for far less than they paid for the phones. They have tried to make up for … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment

Grocery Stores Shifting Much More to Social Media

Posted on September 10, 2012 by bermanevansretail

With the continuing decline in their long-time favorite advertising medium (newspapers), many food retailers are planning to do a lot more promotion through social media over the next 5 years. Click the eMarketer chart to learn more.

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 2 Comments

Please sign up to follow this retailing blog

Posted on September 8, 2012 by bermanevansretail

Just enter your E-Mail address in the box at the top right and you’ll regularly receive our posts. More than 440 posts already — and counting. If you see a post you find interesting, please comment or like it. Thanks.

Posted in Careers in Retailing, Global Retailing, Online Retailing, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , | 2 Comments