Tag Archives: IBM

IBM’s 2014 Online Retail Holiday Readiness Report

As online and multichannel retailers intensify their already-underway preparations for the 2014 holiday shopping season, they should take a look at a new report from IBM. According to the IBM report: “A prosperous 2014 holiday season appears to be in … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 1 Comment

Relating to the Transitioning Multichannel Shopper

Yes, we know that many consumers now shop at multiple formats. The challenge is to make their experiences as seamless as possible. A new study by IBM offers some valuable insights:  “Many retailers today consider themselves omni-channel, with the intent … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , | 1 Comment

IBM Retail’s YouTube Channel

IBM Retail offers a series of videos at its You Tube channel. Click the image to access the videos.    

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , | Leave a comment