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Tag Archives: omni channel
Dealing with an Ominchannel Shopping Experience
Understanding the consumer’s new path to purchase, which often often requires a very coordinated in omnichannel experience, is important for virtually every firm. As such, a recent article from McKinsey’s Edwin van Bommel, David Edelman, and Kelly Ungerman gives some … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer service, experiential retailing, location, merchandising, multichannel, omni channel, online shopping, opportunity, planning, tips
2 Comments
Guitar Center Makes Sweet Music
For years, Guitar Center has been a standout in the music instrument industry. It now has well over 200 stores; and despite its name, the retailer carries a wide product assortment. It is also a master of multi-channel retailing. As … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, Guitar Center, multichannel, omni channel, planning, promotion, success
2 Comments
Relating to the Transitioning Multichannel Shopper
Yes, we know that many consumers now shop at multiple formats. The challenge is to make their experiences as seamless as possible. A new study by IBM offers some valuable insights: “Many retailers today consider themselves omni-channel, with the intent … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, IBM, multichannel, omni channel, opportunity, planning, tips
1 Comment
Retailing: From A to Z 