Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Retailer Responsiveness to Social Media

Posted on August 16, 2012 by bermanevansretail

Demandforce and Column Five developed the neat infographic displayed below. All retailers could learn more about their social media strategies and efforts from this infographic. Click the chart to go to the site of the infographic.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Why Shoppers Don’t Complete Online Purchases

Posted on August 14, 2012 by bermanevansretail

Many shoppers surf the Web to look for and purchase products. But, often they get sidetracked on their way to completing the purchase — for a variety of reasons. Recently, comScore looked into the phenomen of shopping cart abandonment. Milo Local … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

The Next Evolution: Store 3.0

Posted on August 13, 2012 by bermanevansretail

Deloitte, a leading consultancy, has coined the term Store 3.0 and come to several conclusions about where retailing is headed. According to Deloitte, which conducted a recent survey of retailing executives: “The survey results show that few retailers are leading … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment