Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

The World’s Booming Dynamo of Online Shopping: Asia-Pacific

Posted on August 20, 2012 by bermanevansretail

Even with a population representing only 5 percent of the people worldwide, North American consumers have always led the way with the highest regional market share of global online shopping. However, as eMarketer reports, in 2013, Asia-Pacific consumers will begin … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

E-Scores: A New Way of Mapping (Secretly) Consumers’ Buying Traits

Posted on August 19, 2012 by bermanevansretail

Depending on your perspective — as a retail business or as a shopper — there is good/bad news about the latest technological advances being used to track shopping behavior. There is now an incredible amount of in-depth information being gathered (unbeknownst to … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

Multichannel Merchant’s 2012-2013 Outlook for Catalogs

Posted on August 17, 2012 by bermanevansretail

Multichannel Merchant’s 2012-13 Catalog Outlook Report, sponsored by Ripon Printers, can “help evaluate, benchmark, and plan” a catalog strategy and its related tactics.  Click the image to access the 5-page report.    

Posted in Part 7: Communicating with the Customer | Tagged , , , | Leave a comment