Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

The Business Web Site as a Soap Box?

Posted on September 12, 2012 by bermanevansretail

Retailers make decisions every day about the kinds of messages they want to communicate to the marketplace and the content of those messages. One controversial issue is whether personal — rather than strictly business — views should be expressed. As … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

The Evolving Retail Supply Chain

Posted on September 12, 2012 by bermanevansretail

Retail supply chains are constantly evolving due to changes in technology and consumer expectations, as well as competitive pressure. With regard to apparel retailers, for example, Amy Roach Partridge reports for Inbound Logistics: “Gone are the days of single-channel apparel … Continue reading →

Posted in Online Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Will Google Shopping Disrupt Online Retailing?

Posted on September 11, 2012 by bermanevansretail

Google is making some strategic changes that will probably upset a good many retailers — a lot. Ariel Rothenstein reports for Multichannel Merchant that: “Google Product Search (formerly known as Froogle) recently received a new name, Google Shopping; a change that … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 2 Comments