Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

High-Tech Changing Retail Merchandising Practices

Posted on September 15, 2012 by bermanevansretail

Here’s a good take on the evolving use of technology in retailing by Erik Sherman, writing for Inc.: “The retail industry is undergoing significant changes in the merchandising process — at least, so says a recent survey by RSR Research. The … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Mobile App Privacy Concerns Varies by Segment

Posted on September 13, 2012 by bermanevansretail

As retailers turn more to mobile apps, they need to understand the privacy concerns of their customers. Click the chart to learn more from eMarketer.    

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

THIS Is a Big Story!! McDonald’s Adding Calories to Menus

Posted on September 13, 2012 by bermanevansretail

Fast-food chains and other restaurants have been under heavy criticism (pun intended) for years about how healthy the food is that they serve. Health groups, consumer advocates, and government agencies have all stepped up their efforts. In some locales (such … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , | 1 Comment