Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Learning from Customer Complaints

Posted on June 26, 2013 by bermanevansretail

Watch this video clip from serial entrepreneur Gary Vaynerchuk about turning customer complaints into opportunities.    

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment

Wal-Mart Lagging Behind in E-Commerce

Posted on June 24, 2013 by bermanevansretail

Wal-Mart is by far the leading retailer in the United States and in terms of total worldwide revenues. Yet, it lags behind Amazon.com when it comes to online sales. In 2012, Amazon.com generated online revenues of $61 billion, while Wal-Mart’s online … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 1 Comment

Men’s Wearhouse: Is Firing the Face of the Company a Good Idea?

Posted on June 23, 2013 by bermanevansretail

George Zimmer founded the  Men’s Wearhouse about 35 years ago. And he regularly appeared in the company’s TV ads beginning in 1985. He was truly the voice of Men’s Wearhouse as it grew into a nearly 1,250 unit chain. So, publicly, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment