Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Can Car Manufacturers Sell Direct and Bypass Dealers?

Posted on June 22, 2013 by bermanevansretail

Tesla Motors is a U.S.-based manufacturer of upscale high-performance electric cars. As it notes at its Web site: “The Tesla Roadster hit the streets in early 2008 as a car with no equal. Four years later, over 2,300 Roadsters drive emissions-free … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , | 5 Comments

Mobile Shopping and Affluent Consumers

Posted on June 21, 2013 by bermanevansretail

As we have reported before, mobile media are now commonly being used by many consumers during the shopping process. Let’s look specifically at affluent consumers. According to eMarketer: “The wealthy consumer is highly likely to own a smartphone or tablet, … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | Leave a comment

Dealing with Customers Who Don’t Pay

Posted on June 19, 2013 by bermanevansretail

Retailers must periodically deal with customers who do not pay their bills in a timely manner. There are several approaches to this situation — some more confrontational than others. Here is one set of suggestions from Michael Hess, writing for … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment