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Category Archives: Part 7: Communicating with the Customer
Macy’s Keeps Striving to be Seamless
As Macy’s expands its online presence, the company is also enhancing its ability to ship directly from stores to consumers so that the shopping experience is “seamless.” According to Erin Lynch, reporting for MultiChannelMerchant.com: “In what Macy’s is calling a continual effort … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer service, experiential retailing, inventory management, location, Macy's, merchandising, mobile shopping, multichannel, online shopping, opportunity, order fulfillment, planning, seamless, shopping, trends
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What Americans Do in a Typical Day
The U.S. Department of Labor regularly publishes data on the lifestyles of Americans, including the amount of time spent on various activities. Recently, the Wall Street Journal created the graphic shown below out of 2012 data on American adults. From … Continue reading
Video Clips on Retailing
Check out my video clips on retailing. 🙂 Be Careful with No Interest Purchases Buying Merchandise from a Firm in Bankruptcy Career Search Requires Planning Online Shopping Retail Mergers Wal-Mart
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged opportunity, planning, tips, trends, video
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Retailing: From A to Z 