Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

What Do You Think About This New Chipotle Campaign?

Posted on September 21, 2013 by bermanevansretail

Chipotle has just introduced a new marketing campaign (“The Scarecrow from Chipotle”), complete with the video below and a related game (available here): “Join Chipotle and the Scarecrow on a journey to bring real food back to the people. Play … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 4 Comments

FTC Becoming More Active in Fight Against Spam

Posted on September 20, 2013 by bermanevansretail

The U.S. Federal Trade Commission is picking up its pace in the battle against spamming. On the whole, retailers are very supportive of these efforts because legitimate firms generally do not spam — yet, their messages are often lost/ignored in … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

Customer Analytics in Retailing

Posted on September 17, 2013 by bermanevansretail

It is imperative that retailers generate and analyze customer analytics — both to learn more about shoppers and to improve their strategies. Recently, Capillary Technologies conducted research on this topic. Below is an infographic that summarizes some of its key findings: … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment