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Category Archives: Part 7: Communicating with the Customer
Abusive Behavior by Customers: The Downside of a Liberal Return Policy
We know that shoppers have high expectations with regard to company return policies. They want the returns to be easy and convenient, the terms of the returns to be liberal, and refunds/exchanges to be quick. Return policies often come up … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged abusive, bad behavior, CBS MoneyWatch, complaints, customer expectations, customer service, ethics, merchandising, promotion, REI, return policy, trust
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Digital Coupons Booming — and Introducing Zavers by Google
The popularity of digital coupons by shoppers is still rapidly rising — and many retailers are actively hopping on board. According to recent research from Zavers by Google and Retail TouchPoints: “As the smartphone becomes one of consumers’ preferred shopping tools, … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer loyalty, experiential retailing, Google, multichannel, opportunity, planning, promotion, Retail Touchpoints, social media, video, Zavers
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Attitudes Toward Online Shopping by Age and Gender
DDB Worldwide recently conducted a major survey of online shopping behavior. The findings are interesting. Look at the following chart, which groups people by age and gender. Where do YOU fit? Are the findings reflective of YOUR behavior? Click the … Continue reading
Retailing: From A to Z 