Attitudes Toward Online Shopping by Age and Gender

DDB Worldwide recently conducted a major survey of online shopping behavior. The findings are interesting.
Look at the following chart, which groups people by age and gender. Where do YOU fit? Are the findings reflective of YOUR behavior?
Click the chart to learn more.

This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , . Bookmark the permalink.

2 Responses to Attitudes Toward Online Shopping by Age and Gender

  1. Online Shopping says:

    Interesting survey.. I am possible fit in the category “Typically use mobile phone to scan and find the best price in town for a specific item” in the male age group of 18-34.
    Thanks for sharing… 🙂

  2. Pingback: Addressing Gender Differences in Online Persuasion Strategies | Retailing: From A to Z by Joel Evans

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