Addressing Gender Differences in Online Persuasion Strategies

As we wrote a while back in one of our most popular posts, there has been significant research about differences in online shopping behavior by gender.
MindWhat, an analytics firm observes: “Are men from Mars? And women from Venus? Probably not! But they do show quite different buying behavior.The differences in online shopping behavior of male and female shoppers suggest that the persuasion strategies should be gender specific.”
Here is a good infographic from MindWhat on how to address some of these differences.

 

 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , . Bookmark the permalink.

One Response to Addressing Gender Differences in Online Persuasion Strategies

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