Retailing: From A to Z by Joel Evans
More small retailers have developed online stores in recent years. The costs are relatively low, there are many easy-to-use templates, and a variety of outsourcers offer Internet services.
Nonetheless, some of these retailers are not optimizing their online efforts.
Here are some useful tips from Vebology (part of KOL Limited, a UK-based company that enables people and small business owners to launch their own, easy-to-manage online stores).
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