Retailing: From A to Z
More small retailers have developed online stores in recent years. The costs are relatively low, there are many easy-to-use templates, and a variety of outsourcers offer Internet services.
Nonetheless, some of these retailers are not optimizing their online efforts.
Here are some useful tips from Vebology (part of KOL Limited, a UK-based company that enables people and small business owners to launch their own, easy-to-manage online stores).
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This entry was posted in Online Retailing
, Part 1: Overview/Planning
, Part 2: Ownership, Strategy Mix, Online, Nontraditional
, Part 3: Targeting Customers and Gathering Information
, Part 7: Communicating with the Customer
and tagged customer expectations
, customer service
, experiential retailing
, online shopping
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