Customer Analytics in Retailing

It is imperative that retailers generate and analyze customer analytics — both to learn more about shoppers and to improve their strategies.
Recently, Capillary Technologies conducted research on this topic. Below is an infographic that summarizes some of its key findings: “The infographic shows how monetizing customer data is simple – just identify your retailing challenges, extract required intel out of raw customer data, and then you just connect the dots. Understanding customers doesn’t get any easier, does it?”

by daSantosh.
Explore more infographics like this one on the web’s largest information design community – Visually.


This entry was posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged , , , , , , , . Bookmark the permalink.

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