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Category Archives: Part 7: Communicating with the Customer
Amazon and eBay: Retail Killers Or Fighting for the 6 Percent?
Clearly, Amazon.com and eBay are major — and aggressive — price-oriented online retailers. And yes, they have clobbered some store retailers’ profit margins and driven many store retailers out of business. And yes, they are competing with each other as … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Amazon, eBay, multichannel, online shopping, opportunity, planning, shopping, technology, trends
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Holiday Return Fraud Is Billions of Dollars
As we have noted before, customer fraud is a multi-billion headache for retailers. And return fraud is an especially tough issue with which to deal. Just for the 2013 holiday shopping season, it is estimated that by the National Retail … Continue reading
Macy’s Increases Its Merchandise Offerings for Hispanics
There are about 54 million Hispanics in the United States — and growing, which makes this diverse group of people a key market for retailers. In summarizing U.S. census data, AHAA reports: “The Hispanic population of the United States is the nation’s … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer service, fashion, Hispanic, Kmart, Macy's, merchandising, opportunity, planning, promotion, Thalía Sodi, trends
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Retailing: From A to Z 