Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

What’s Ahead for Retailers in 2014? A Compilation of Forecasts

Posted on January 9, 2014 by bermanevansretail

Now that we are at the start of 2014, many predictions about the coming year for retailers have been published. Here is a compendium of some of the more interesting forecasts to look at: “15 Retail Experts Share Predictions for … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment

Personalization in 2014

Posted on January 7, 2014 by bermanevansretail

For many years, retailers viewed personalization as the personal interaction between store employees and customers. Then, more recently, personalization for online retailers was exemplified by interactivity and mass customization. So, what is the next frontier for personalization? Consider these observations … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , | 4 Comments

Retailing: From A to Z — The Most Popular Posts of 2013

Posted on December 30, 2013 by bermanevansretail

Thanks so much for stopping by this blog. We hope you have enjoyed it — and learned a thing or two 🙂 As our year-end recap, here the top ten most popular posts at Retailing: From A to Z by … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | 1 Comment