Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Customer Expectations: A New Shopping Infographic

Posted on January 14, 2014 by bermanevansretail

Baynote (a provider of personalized customer experience solutions) recently released the results of its 4th annual “Holiday Online Shopping Survey.” 1,000 U.S. online holiday shoppers were surveyed during the week after Cyber Monday 2013. The survey looks at consumer behavior … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | 2 Comments

A New Amazon Infographic

Posted on January 11, 2014 by bermanevansretail

Check it out! And click on the infographic for a lot more information about Amazon.com. [After clicking the chart, be sure to scroll down to read the information under the infographic.]   Source: GreatBusinessSchools.org  

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , | 1 Comment

Lessons from the Holiday 2013 Hacking and Shipping Fiasco

Posted on January 10, 2014 by bermanevansretail

Now, that the dust has settled on the 2013 holiday shopping season, let’s take a look at two major problems that have impacted millions of shoppers. As we all know, there were a lot of unhappy shoppers this past holiday … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , | 4 Comments