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Tag Archives: data mining
Consumers Have Questions About Data Mining
Privacy and identity theft are important issues for all of us. With that in mind, a critical question for data miners is: How do consumers feel about data-mining practices being deployed by companies and other organizations? Consider these observations from … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues
Tagged Annenberg School for Communication, bad behavior, data mining, ethics, experiential retailing, identity theft, infographic, privacy, trends
1 Comment
Lessons from the Holiday 2013 Hacking and Shipping Fiasco
Now, that the dust has settled on the 2013 holiday shopping season, let’s take a look at two major problems that have impacted millions of shoppers. As we all know, there were a lot of unhappy shoppers this past holiday … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing
Tagged bad behavior, customer expectations, data breach, data mining, FedEx, inventory management, merchandising, multichannel, opportunity, planning, privacy, shipping, Target, tips, trends, trust, UPS
4 Comments
Can Bricks-and-Mortar Retailers Get Better Consumer Data?
Online retailers are able to generate enormous amounts of information about shoppers — quickly and inexpensively. Store-based retailers often wish that it was so simple for them to obtain such data. Consider these observations from Dawn Klingensmith, reporting for the Path to … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, data mining, Digby, Euclid, information, macrolocation, microlocation, research, retail analytics, segmentation, trends
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