Retail Management Supplements
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Tag Archives: macrolocation
Can Bricks-and-Mortar Retailers Get Better Consumer Data?
Online retailers are able to generate enormous amounts of information about shoppers — quickly and inexpensively. Store-based retailers often wish that it was so simple for them to obtain such data. Consider these observations from Dawn Klingensmith, reporting for the Path to … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer Tagged customer expectations, data mining, Digby, Euclid, information, macrolocation, microlocation, research, retail analytics, segmentation, trends Leave a comment