Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Amazon.com on 60 Minutes: The Full Video Segment

Posted on December 3, 2013 by bermanevansretail

This past Sunday, Amazon.com was featured on the CBS show “60 Minutes.” Jeff Bezos and others gave some interesting behind-the-scenes insights on Amazon’s distribution process — and its testing of mini-drones to deliver packages in the future. Here is the … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , | 2 Comments

Thanksgiving 2013 Shopping: Hyperbole Versus Reality

Posted on December 2, 2013 by bermanevansretail

How good or bad were the results for the Thanksgiving Weekend? If one looks at today’s headlines, you would think it was a disaster. That’s the hyperbole.  Take the headlines from the New York Times: “Gloomy Numbers for Holiday Shopping’s Big … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

A Video Look at Retailing 2020

Posted on December 1, 2013 by bermanevansretail

Coca-Cola Research has produced a neat video on retailing 2020, especially from the perspective of appealing to younger consumers. Take a look.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment