Coca-Cola Research has produced a neat video on retailing 2020, especially from the perspective of appealing to younger consumers.
Take a look.
This entry was posted in Part 1: Overview/Planning
, Part 2: Ownership, Strategy Mix, Online, Nontraditional
, Part 3: Targeting Customers and Gathering Information
, Part 7: Communicating with the Customer
, Video Clips (non-career)
and tagged 2020
, Coca-Cola Research
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