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Category Archives: Part 6: Merchandise Management and Pricing
Google Testing Same-Day Delivery Service
Just yesterday, we blogged about Google’s plans for opening stores. There are also reports that Google has begun testing its entry into the emerging same-day delivery competitive marketplace. This involves Google assisting other firms rather than delivery from Google-owned stores. According to … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, delivery, Google, inventory management, location, logistics, merchandising, multichannel, online shopping, opportunity, planning, promotion, same day, success, technology, trends
1 Comment
Google to Open Stores?
The retailing sector has attracted a lot of non-retailers over the past few years, the most successful being Apple Inc. with its Apple Stores (click here for an earlier post). Now, it looks like Google is preparing to join Microsoft … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged experiential retailing, Google, location, merchandising, opportunity, shopping, store, strategy
4 Comments
Store Mannequins Mimic Customer Movements in Japan
There are many fun uses of technology by Japanese retailers to encourage more shopper engagement. John Yong reports for designtaxi.com that: “Japanese clothing retailer United Arrows has found an innovative way to make customers pay attention to its display windows. It … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career)
Tagged customer expectations, display, experiential retailing, fun, global, interactive, Japan, Kinect, mannequin, merchandising, mimicry, movement, opportunity, promotion, shoppers, storefront, technology, Tokyo, trends, United Arrows, video
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