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Category Archives: Part 6: Merchandise Management and Pricing
Brad Hileman of Meijer on Web Site Redesign
Meijer is a Midwestern retail chain that operates more than 200 combination stores (hypermarkets). Here is a 30-minute presentation from the firm’s Brad Hileman on how to redesign a Web site.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career)
Tagged Brad Hileman, customer expectations, customer loyalty, customer service, digital, experiential retailing, Meijer, multichannel, online shopping, retail analytics, shopping, social media, technology, Web
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Retailers and Their Designer-Partners
One way that many retailers have attempted to stand out in today’s crowded marketplace is to arrange exclusive deals with designers. This enables the retailers to carry merchandise lines that are exclusive to them. Thus, even the competition for designer-partners … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged and Gap now has a children's collection, apparel, competitive advantage, customer expectations, customer loyalty, designer, Diane von Furstenberg, experiential retailing, fashion, Georgina Chapman of Marchesa, H&M, J.C. Penney, Kohl's, merchandising, Narciso Rodriguez, opportunity, Phillip Lim, planning, Target, trends, unique, Versace, video
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The Impact of Color on Shopping Behavior
Take a look at this interesting infographic on how shopping is influenced by color from KISSmetrics.
