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Tag Archives: color
Retail Assortments: The Power of Color
A crucial part of merchandising involves the retailer’s product assortment with regard to colors, styles, sizes, and so forth. Do you realize how important that color is in driving retail sales and profit? Consider this research by Stitch Labs: “To uncover … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged assortment, color, customer expectations, infographic, merchandising, retail analytics, segmentation, Stitch Labs, trends
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The Impact of Color on Shopping Behavior
Take a look at this interesting infographic on how shopping is influenced by color from KISSmetrics.