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Category Archives: Part 5: Managing a Retail Business
What Do Shoppers Want?
Here is a very descriptive infographic that focuses on the future of retailing from a consumer perspective. by Column Five Media. Check out our data visualization blog.
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged display, infographic, location, merchandising, multichannel, online shopping, opportunity, planning, promotion, shoppers, shopping, trends
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Australia’s Telstra: Focusing on Employee Empowerment
Telstra, an Australian-based global firm, is a technology-driven telecommunications company with a number of retail stores. It recognizes the importance of store managers and empowers them accordingly. The focus is on customer service.
Posted in Career Video Clips, Careers in Retailing, Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business
Tagged Australia, customer expectations, customer service, employee empowerment, employee loyalty, experiential retailing, mobile media, retail, telecommunications, Telstra, video
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A Retail Store Design Checklist
Here’s a good overview of retail store design by Barb Crowhurst, a retail makeover specialist — from the Gift and Home Channel.
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged atmospherics, customer expectations, entrepreneur, experiential retailing, location, merchandising, opportunity, signage, store design, store layout, tips
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