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Category Archives: Part 5: Managing a Retail Business
Mobile Shopping On the Upswing in China
Hey mobile retailers, the largest market in the world awaits. Click the chart to learn more from eMarketer.
Lessons from the Recession for Assortment Planning
As Matt Pillar reports for RetailSolutionsOnline.com: “Assortment planning execution was a key failure point among many retail brands that fell victim to a crashing economy in 2009. Here, Joe Apprendi, president at ITR Software, explains how an effective assortment planning … Continue reading
Retailers Retooling Holiday Layaway Plans for 2012
Retailers are expecting (hoping?) for a better 2012 holiday season after a slow several years. They are planning for post-recession shopping behavior. According to Alec Foege, writing for JWT Intelligence: “Back in 2009, Kmart and Sears revived the old Christmas layaway concept, … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Best Buy, credit, customer expectations, customer service, holiday, JWT Intelligence, Kmart, layaway, multichannel, opportunity, planning, promotion, recession, Sears, segmentation, shoppers, shopping, Toys "R" Us, Wal-Mart
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