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Tag Archives: layaway
Retailers Retooling Holiday Layaway Plans for 2012
Retailers are expecting (hoping?) for a better 2012 holiday season after a slow several years. They are planning for post-recession shopping behavior. According to Alec Foege, writing for JWT Intelligence: “Back in 2009, Kmart and Sears revived the old Christmas layaway concept, … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Best Buy, credit, customer expectations, customer service, holiday, JWT Intelligence, Kmart, layaway, multichannel, opportunity, planning, promotion, recession, Sears, segmentation, shoppers, shopping, Toys "R" Us, Wal-Mart
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