Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

Life Out of the Box: A Story of Giving Back

Posted on December 24, 2012 by bermanevansretail

With the holiday shopping season coming to a close, here’s a very inspirational story that highlights the spirit of “giving back.” We ALL need to think about how we can give back, too!! Life Out of the Box is a … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | Leave a comment

Retailers Trying to Satisfy Device-Hopping Shoppers

Posted on December 24, 2012 by bermanevansretail

Besides the challenges of showrooming (consumers’ use information gathered at a store and then buying online at the best price), retailers must also now deal with the need for convergence: enabling shoppers to seamlessly begin and complete the purchase process. … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

The TrueCar “Hassle-Free Car-Buying Experience”

Posted on December 23, 2012 by bermanevansretail

TrueCar is car-buying service with a dealer network of more than 5,500 car dealers. The firm’s approach is highlighted in this chart and discussed below. What do YOU think? Do YOU believe this approach will work? Post a comment!!!! Here … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment