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Category Archives: Part 5: Managing a Retail Business
The Growing Popularity of Malls in Russia
Shopping malls have been popular in the United States and elsewhere around the world for many decades. Now, they are gaining in popularity in Russia. As Andrew E. Kramer reports for the New York Times: “Shoppers who find that 250 … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer service, experiential retailing, global, location, mall, merchandising, opportunity, Russia, shopping center, trends
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How Store Retailers Can Compete in a Digital World
Randall Stone is a senior partner and director of customer experience and retail design for Lippincott. His clients have included Starbucks, Foot Locker, RadioShack, and The Limited. Recently, Stone identified six retail tactics to enhance the in-store shopping experience: Go … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, mobile shopping, multichannel, opportunity, planning, promotion, tips
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2013 May Be a Make or Break Year for Some Long-Time Retailers
Best Buy, J.C. Penney, RadioShack, and Sears are among the best-known retailers that have faced tough times recently. Will 2013 be the year they regain their popularity — or the year when then decline even further? As today’s Wall Street … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career)
Tagged Best Buy, competition, customer expectations, J.C. Penney, RadioShack, retail analytics, Sears, shoppers, trends, video
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