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Category Archives: Part 5: Managing a Retail Business
Free Internet Connections at McDonald’s
For years, retailers such as Starbucks and Panera Bread have encouraged their customers to use wireless in-store Internet connections — usually, for free. Now, we can add McDonald’s to the mix, where Web access is sometimes used in a different … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career)
Tagged customer expectations, customer loyalty, customer service, experiential retailing, free, Internet, McDonald's, opportunity, Panera Bread, Starbucks, technology, trends, video, Wi fi
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Building Long-Term Multi-Channel Retationships
It is imperative that retailers have strong, consistent customer relationships among all of the channels (formats) in which they operate. Bronto, a software provider that offers E-mail, mobile, and social messaging with drag-and-drop automation, and Retail TouchPoints, an online publishing network … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Bronto, customer expectations, customer loyalty, customer service, experiential retailing, global, location, merchandising, multichannel, online shopping, opportunity, planning, promotion, Retail Touchpoints, tips
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Links to Retailers’ Career Web Sites
Michael Howard is a retail resume expert, a frequent blogger, and the manager of the Retail Careers in the United States LinkedIn group, which has more than 10,000 members. At his Web site, Howard has direct links to more than … Continue reading
