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Category Archives: Part 5: Managing a Retail Business
Using Social Media to Enhance Customer Service
Check out this infographic to see how social media may be used as a customer service tool.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged competition, customer expectations, customer loyalty, customer service, experiential retailing, infographic, opportunity, planning, social media, trust
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ShopHouse by Chipotle
Chipotle is a very popular restaurant chain: “When Chipotle (pronounced chi-POAT-lay) opened its first store in 1993, the idea was simple: demonstrate that food served fast didn’t have to be a ‘fast-food’ experience. We use high-quality raw ingredients, classic cooking … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Chipotle, competition, customer expectations, entrepreneur, experiential retailing, fast-casual, food, location, merchandising, opportunity, restaurant, segmentation, ShopHouse, strategy
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Follett Uses Technology to Run Its Book Operations
Follett “generates more than $2.7 billion in annual sales by providing universities, libraries, and schools and school districts with a wide range of educational tools and services that fuel the learning process and spark the imagination. We bring together our capabilities … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing, Video Clips (non-career)
Tagged bookstore, Follett, inventory management, logistics, merchandising, multichannel, planning, retail analytics, Retalon, software, technology, video
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