Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

A Video Look at Starbucks Around the World

Posted on October 5, 2014 by bermanevansretail

Since its founding in 1971, Starbucks has become a global retail coffee powerhouse. Today it has 21,000 outlets around the world: “Our stores are a neighborhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

The Effects of Employee Behavior and Attitudes

Posted on October 1, 2014 by bermanevansretail

Many retailers, such  as Costco, provide a positive, reinforcing work environment for their employees. Many other retailers [we’ll leave these uncited] have allowed an environment to exist that leads to some disgruntled employees — who then may rub off on … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

Vending Machines Are Smart, Too

Posted on September 30, 2014 by bermanevansretail

Smartphones represent just one of the intelligent technologies available to consumers. Smarter-and-smarter vending machine technology is also enhancing the shopping experience. As Fresh INFOS reports: “Today, a lot of manufacturer companies are testing out new and improved vending machines with touch screen … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment