Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

More Location Data Help Retailers at Pinterest

Posted on October 20, 2015 by bermanevansretail

As we have noted before (for example, see 1, 2, 3), more retailers are now involved with Pinterest; and Pinterest has been adding new features to encourage use by retailers. Pinterest’s  most recent feature addition relates to location data:  “Since … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Tesla’s New $2,500 Software Download for Self-Driving

Posted on October 19, 2015 by bermanevansretail

Last week, we posted about self-driving cars, asking: Is “The Self-Driving Car: Coming Tomorrow Or in 2020+?” Well, Tesla has certainly given its answer to that question. As reported by Aaron M. Kessler for the New York Times: “The updated Tesla, an … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Interesting Retailing Quotes and Data on Social Media

Posted on October 13, 2015 by bermanevansretail

The Retail Owners Institute has assembled an interesting assortment of quotes from a self-selected sample of retailers (two-thirds of whom operate only one store) regarding their social media practices, and conducted research on this topic. Even among small retailers, social … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 2 Comments