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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
The Importance of Digital Tools During the Shopping Process: A Global Study
As eMarketer reports: “Consumers have different expectations and preferences for customer service depending on where they are in the purchase journey and the types of questions they have. A 2012 global customer experience study sponsored by Capgemini found that social media … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged Capgemini, customer expectations, eMarketer, global, information, mobile shopping, multichannel, online shopping, shopping, technology, trends
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2012 Retail Entrepreneurs of the Year
Chain Store Age recently announced its 2012 “Entrepreneurs of the Year.” Click the image to read about these retailers.
BE Retailing
Follow us on Twitter. As of today, we have more than 665 tweets on key current retailing issues. 🙂 https://twitter.com/BEretail
Posted in Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing
Tagged BERetail, competition, customer expectations, customer service, entrepreneur, experiential retailing, merchandising, multichannel, social media, tips, trends, Twitter
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