Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

Online Retailers Now Popping Up as Stores

Posted on December 4, 2012 by bermanevansretail

According to CNN Money: “It used to be that brick-and-mortar stores would later add a Web site. Now retailers that make their debut online are adding pop-up, real-world stores.” Click the image for a video on this topic.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , | Leave a comment

Daily Deal Promotions Not Working for Small Retailers

Posted on December 3, 2012 by bermanevansretail

As we’ve written about before, daily deal sites such as Groupon and LivingSocial often do not achieve the intended results for retailers — namely, to offer a deeply-discounted deal through a Web site coupon that gets people to visit a … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment

Online Practices of Leading U.S. Retailers

Posted on December 2, 2012 by bermanevansretail

Are retailers engaging in good online practices? According to recent research, the answer is yes — at least for the major U.S. retailers analyzed. Click the chart to learn more.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment