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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
Walgreens Booming New Loyalty Program
For decades, Walgreens has been one of the world’s leading drugstore chains. And it has always prided itself on excellent customer service and a loyal following. Now, it is taking its customer loyalty efforts to a new level. According to Patricia Odell, … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Balance Rewards, customer expectations, customer loyalty, customer service, drugstore, experiential retailing, Odell, opportunity, planning, shopping, success, tips, Walgreens
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Reinventing the Department Store
Check out this CBS video to see how department stores are reinventing themselves in the face of today’s competitive environment. Click the icon for a video clip.
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged competition, customer expectations, customer service, department store, experiential retailing, innovation, merchandising, opportunity, planning, promotion, video
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Toys “R: Us: Expanding in China
U.S.-based Toys “R” Us has been active globally for decades. It currently has stores in about 35 countries and jurisdictions. Now, it has decided to make a bigger push in China, the world’s largest country. As Laurie Burkitt and Ann Zimmerman … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career)
Tagged China, experiential retailing, global, location, merchandising, online shopping, technology, Toys "R" Us, trends, video
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