Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

Tweeting for a Job During the 2014 Holiday Shopping Season

Posted on October 31, 2014 by bermanevansretail

Yes, in the fast-changing world of social media, retail job postings have now come to Twitter. So, this represents another opportunity for job seekers! When retailers ramp up for the peak holiday shopping season, they often need to hire seasonal … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Who REALLY Gets Omnichannel Retail ?

Posted on October 30, 2014 by bermanevansretail

Many firms are involved in omnichannel retailing. However, some do it a lot better than others. For example, as Homa Zaryouni writes for L2 (a member-based business intelligence service that benchmarks the digital competence of brands): “Coach is one of the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , | 2 Comments

Three Retail Social Media Success Stories

Posted on October 28, 2014 by bermanevansretail

Many retailers’ social media campaigns do not live up to company expectations. We can learn a lot by studying the successful campaigns of other retailers. Sanderson, which delivers software for manufacturing and multichannel retail, has put together a slideshow illustrating … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment