Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

The State of Digital and Personalization in Retailing

Posted on August 19, 2014 by bermanevansretail

Conversant recently conducted a study involving retail marketing executives: “The digital opportunities and challenges covered in the study varied from the current role that digital plays in marketing programs to the burgeoning interest and importance of personalized one-to-one marketing. For the retailer, this … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | 4 Comments

TJX: A Master of Off-Price Retailing

Posted on August 18, 2014 by bermanevansretail

TJX Companies Inc. considers itself “a global, off-price, value retailer.” Its divisions include T.J. Maxx, Marshalls, HomeGoods, and Sierra Trading Post in the United States; Winners, HomeSense, and Marshalls in Canada; and T.K. Maxx in the United Kingdom, Ireland, Germany, … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Amazon Battles On

Posted on August 14, 2014 by bermanevansretail

As the world’s largest book seller and online merchant, Amazon is never afraid to flex its muscles with regard to its suppliers. So, this question comes into play: Is Amazon acting as an advocate for lower consumer prices (as the … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 2 Comments