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Category Archives: Global Retailing
Wal-Mart Ramps Up in Africa
As we noted yesterday, Wal-Mart is a very creative and innovative firm, not just a giant discounter that sells a lot of stuff. Another indication of this is the retailer’s heightened interest in doing business in Africa. Devon Maylie, writing … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Video Clips (non-career)
Tagged advertising, Africa, global retailing, Massmart Holdings, merchandising, opportunity, planning, shopping, South Africa, trends, video, Wal-Mart
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Connectivity’s Influence on Global Shopping
Nielsen recently did research on the impact of connectivity (the use of connected devices) on shopping behavior around the world. The firm concluded that: “Connected devices have become a way of life for many, but shoppers are digitally engaged to … Continue reading
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing
Tagged connected devices, digital, global retailing, infographic, merchandising, mobile shopping, Nielsen, online shopping, opportunity, shopping, technology, trends
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Slow Going for QR Codes in Russia
According to a story in eMarketer, smartphone use by Russians is increasing, but feature phones remain dominant: “Consumers are starting to familiarize themselves with QR codes — but most still don’t know what 2-D mobile barcodes are, according to data … Continue reading
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, eMarketer, experiential retailing, global retailing, QR, Russia, shopping, smartphone, technology, trends
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