Connectivity’s Influence on Global Shopping

Nielsen recently did research on the impact of connectivity (the use of connected devices) on shopping behavior around the world. The firm concluded that: “Connected devices have become a way of life for many, but shoppers are digitally engaged to varying degrees depending on the products they buy. While E-commerce activity for some consumer packaged goods (CPG) products — especially perishable categories where freshness counts — may not be as transformative as other non-CPG industries — such as books, music, and travel — online grocery purchasing power is growing.”
Click the infographic to learn more.

 

 

This entry was posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing and tagged , , , , , , , , , , , . Bookmark the permalink.

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