An Interview with Mike Hayes, a Digital Marketer at Ben & Jerry’s

Ben & Jerry’s is a very popular and iconic ice cream company which now has stores around the globe.
Mike Hayes is the assistant digital marketing manager who is in charge of Ben & Jerry’s U.S. digital marketing programs. Recently, Hayes was interviewed  by eMarketer’s Tobi Elkin “about the ice cream brand’s involvement on Instagram and Pinterest and opportunities to bond with consumers via social media.”
Click Hayes’ photo to read his eMarketer inteview.

 

Photo from Emarketer

 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing and tagged , , , , , , , , . Bookmark the permalink.

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