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Category Archives: Part 1: Overview/Planning
Angie Hicks: Angie’s List Founder
In 1995, Angie Hicks founded Angie’s List, as a small company that helped its customers find the best service business to solve a particular issue (such as a plumbing leak or a car repair). Today, Hicks remains as the company’s chief marketing … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career)
Tagged advice, Angie Hicks, Angie's list, customer service, entrepreneur, information, opportunity, promotion, shopping, social media, strategy, video
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Conflict Minerals: Legal Vs. Ethical Retailing
According to Wikipedia, conflict minerals are “mined in conditions of armed conflict and human rights abuses, notably in the eastern provinces of the Democratic Republic of the Congo, by the Congolese National Army, and various armed rebel groups, including the … Continue reading
Globally, How Important Is Price in Grocery Purchases?
Nielsen recently conducted a major study of consumer grocery shopping behavior and attitudes in 56 countries around the world. The Nielsen online survey provides “insights into how 16 various factors have impacted grocery purchases in the last year. Manufacturers and … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together
Tagged customer expectations, global, grocery retailing, information, Nielsen, pricing, shoppers, shopping, trends
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