Globally, How Important Is Price in Grocery Purchases?

Nielsen recently conducted a major study of consumer grocery shopping behavior and attitudes in 56 countries around the world. The Nielsen online survey provides “insights into how 16 various factors have impacted grocery purchases in the last year. Manufacturers and retailers armed with this knowledge can fine-tune strategies to better align with what matters most to consumers — and what does not.”
Nielsen’s number one finding is that “85 percent of respondents say that rising food prices are impacting their choice of grocery purchases, with more than half (52%) stating higher prices are a major influence. But price is not the only consideration that weighs heavily on the minds of consumers when shopping for groceries. Health factors, product availability, and in-store services are also important considerations.”
For study highlights, click the chart.

 

 

This entry was posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together and tagged , , , , , , , , . Bookmark the permalink.

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