Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Even for Wal-Mart, Cost Cutting Has Its Limits

Posted on April 5, 2013 by bermanevansretail

Wal-Mart, the world’s largest retailer prides itself on its cost efficiencies and the resulting low prices. Hence it’s slogan: “Save money. Live better.” Its aim is to always be the lost-cost, low-price leader. But, even for Wal-Mart, costs can sometimes … Continue reading →

Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Valuing Employees Through Good Pay

Posted on April 2, 2013 by bermanevansretail

Paying low wages to retail employees may keep costs down. But that does not mean this is necessarily the most profitable path to pursue. Consider these observations from Sophie Quinton, writing for theatlanticcities.com: “Many employers believe that one of the … Continue reading →

Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , | 2 Comments

Cabela’s Multi-Channel Approach

Posted on March 28, 2013 by bermanevansretail

Cabela’s is one of the foremost multi-channel outdoor outfitters in the world — with mail-order, retail store, and Internet operations. As Tracey Ryniec reports for Forbes: “Cabela’s is more than just a retailer that sells hunting, fishing, and camping merchandise. It only has … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | Leave a comment